Adidas Originals is making big moves throughout New York City. Not only is a new Brooklyn studio a key part of their new ‘design farm’ system, but the trefoil brand has announced a new U.S. flagship store at 115 Spring Street in SoHo, open for business on August 17th. The store aims to further the brand’s ever-growing lifestyle initiatives by housing select adidas Originals lifestyle products and limited-edition runs of their latest collaborations with designers and artists around the globe. In honor of the occasion, the three stripes will release the adidas NMD Red Apple, a New York exclusive colorway of the popular model available for purchase only throughout the 5 boroughs on the adidas Confirmed App. The run will be incredibly limited; only 200 pairs will be up for grabs on August 15th for $170 USD.
adidas has enlisted Joey Bada$$ and his Pro Era crew members for a special edition zine showcasing how Brooklyn has shaped them as creatives to accompany the release of this adidas NMD R1 pair. The head-turning colorway utilizes a vibrant red ‘camouflaged’ Primeknit upper in honor of the city’s Big Apple nickname and a black heel with ‘New York’ instead of the usual international thematic elements. Each pair is tagged with a number 1 through 200.
If you’re one of the lucky few who reserve a pair on August 15th, you’ll be invited to the new flagship store on 115 Spring Street to pick up this adidas NMD Red Apple.
Written by PATRICK JOHNSON